BetVictor Group, a well-known operator of online casinos and betting sites, is undergoing a rebranding process and will now be known as BV Group. This strategic move aims to emphasize the company's position as a multi-brand enterprise and a provider of business-to-business (B2B) technology solutions. Originally established in 1946 as a turf accountant in Walthamstow, east London, the Gibraltar-based firm has evolved into a global leader in online and mobile gambling, serving customers in over 150 countries.

1. Inaugural Adjustment and Expansion: Formerly named Victor Chandler International, the company changed its name to BetVictor Group in 2012. Since then, it has grown to offer a diverse selection of over 700 online casino games, a top-rated casino app, and a comprehensive sportsbook covering various betting options, including Gaelic games, rugby, and horse racing.

2. Management Changes and Growth: Following the name change, major shareholder Michael Tabor acquired full ownership of the business in May 2014. Subsequently, Andreas Meinrad, a prominent figure in Bwin.Party Digital Entertainment, was appointed as the Chief Executive Officer. BetVictor.com serves as the flagship online casino and sports betting brand for BV Group. The company has expanded its reach through strategic partnerships, including collaboration with former Tottenham manager Harry Redknapp for television and radio advertisements.

3. Diversification and Partnerships: BV Group, now employing over 400 individuals with offices in Budapest and London, has ventured into various markets. In September 2021, it partnered with British commercial radio station Heart FM to launch Heart Bingo, an online bingo site. The company holds licenses from regulatory bodies in Ireland, Canada, Malta, Germany, Gibraltar, and the United Kingdom. Furthermore, BV Group introduced TalkSportBet.com in association with broadcaster Wireless Group Limited and collaborated with German newspaper Bild to launch BildBet.de. Additionally, the company brought the Parimatch remote casino to life through a partnership with Cypriot operator Parimatch.

4. Reflecting Progress and Future Focus: Andreas Meinrad expressed that the rebranding would enable the company to define itself more effectively while highlighting its transformation from its origins as a bookmaker. With over 75 years in the industry, BV Group has established a reputation as one of the most reputable gambling companies worldwide. While remaining proud of its heritage, the company remains focused on innovation and growth to better serve its customers and partners. BV Group represents an exciting step forward for the company's continued progress.

The rebranding of BetVictor Group to BV Group signifies a strategic move to position the company as a multi-brand enterprise and B2B technology solutions provider. With a rich history and a global presence, BV Group aims to continue its growth and innovation in the gambling industry. The company's diverse range of online casino games, sports betting options, and strategic partnerships will further solidify its position as a leader in the market.